beauty
In March 2009 Yamamay launched its Beauty collection in all stores in the chain. There are four different lines in the Beauty collection: Skin Care, Bath&Body, Sun Care and Make-Up.
All Yamamay Beauty products are the result of the collaboration with advanced cosmetic laboratories throughout the world and have been approved by important Italian universities. They contain effective active ingredients and are characterized by enveloping scents, which enhance beauty and sensuality throughout the day.
Another important milestone was reached in 2011: the launch of a complete make-up range for female consumers that is specially designed to enhance their femininity. The range has about 150 references to ensure a professional and authoritative entrance in this new sector. 100% made in Italy.
